Brash Coffee 2 Single Origin Coffee Roasters Brash Coffee, a 13-year-old premium single origin coffee brand with sourcing from South American farms dating to the beginning of coffee, primarily sold through their retail stores and Online shops. The company developed a line of gourmet coffee and merchandise with mass market expansion in mind. The goal was to leverage brand assets to grow brand awareness and online coffee beans sales nationally.
CXDesigns was charged with developing a marketing strategy, a web and mobile online presence and presentation supported by a merchandising approach to optimize the brand story and product selection online. The effort resulted in significant sales growth in coffee beans distribution and retail sales across all stores.
SERVICES
Insights gathering, communication and creative strategy, web and mobile application development, merchandising and coffee productpackaging and support.
